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Bring us your Chevy, Ford, GMC, Ram, or other qualifying competitor truck and we'll add $2,000 to your trade assistance toward a new Toyota Tacoma or Tundra.
Thinking about trading your truck? Switch to a new Toyota Tundra or Tacoma and get an additional $2,000 trade assistance when you trade in a qualifying competitor truck.
Comparisons based on published NHTSA, J.D. Power, and Consumer Reports data. Select your truck below to see how it compares to the Toyota Tacoma or Tundra.
| Category | vs. Chevrolet Colorado |
|---|---|
| Safety |
IIHS auto-braking: Good vs. Poor
|
| Reliability |
Consumer Reports ranks Toyota 3rd vs. Chevy 16th
|
| Performance |
0.5 sec faster 0-60 (6.8 vs. 7.3 sec)
|
| Warranty |
Unlimited-mile corrosion warranty (vs. 100k mi.)
|
| Resale Value |
$5,180 more retained value
|
| Category | vs. Ford Maverick |
|---|---|
| Safety |
IIHS pedestrian detection: Good vs. Marginal
|
| Capability |
62% more towing capacity (6,500 vs. 4,000 lbs)
|
| Resale Value |
Outsold Maverick by 77% in 2025
|
| Category | vs. GMC Canyon |
|---|---|
| Safety |
NHTSA side-impact: 5-star vs. 3-star front seat
|
| Reliability |
Consumer Reports ranks Toyota 3rd vs. GMC 20th
|
| Performance |
0-60: 6.8 vs. 7.4 sec
|
| Capability |
~250 lbs lighter |
| Resale Value |
$6,362 more retained value
|
| Category | vs. Honda Ridgeline |
|---|---|
| Safety |
60% less whiplash force in crash test (89 vs. 223 lbs neck tension)
|
| Reliability |
Maintenance-free timing chain (vs. rubber cam belt)
|
| Capability |
Standard full-size spare (Ridgeline: none)
|
| Resale Value |
$8,702 more retained value
|
| Category | vs. Nissan Frontier |
|---|---|
| Safety |
77% lower head-injury risk (HIC score: 96 vs. 427)
|
| Performance |
0-60: 7.2 vs. 7.9 sec
|
| Capability |
28% more payload (1,705 vs. 1,330 lbs)
|
| Resale Value |
$4,378 more retained value
|
Safety: Across every competitor tested, Tacoma leads on independent crash and injury metrics – from IIHS auto-braking ratings to real crash-test injury data like Ridgeline's neck-tension comparison and Frontier's head-injury criterion score.
Reliability: Consumer Reports ranks Toyota 3rd overall against Chevrolet (16th) and GMC (20th) – a gap J.D. Power confirms with meaningfully fewer reported problems per 100 vehicles.
Value: Tacoma consistently retains more resale value than every competitor in this set, worth thousands of dollars over a typical ownership period – and it's outselling the competition, in some cases by more than 4-to-1.
Browse current Tacoma inventory and pricing at Beaver Toyota of Cumming.
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| Category | 2026 Toyota Tundra | 2026 Ram 1500 |
|---|---|---|
| Max towing capacity | 12,000 lbs | 11,610 lbs |
| Standard transmission | 10-speed automatic | 8-speed automatic |
| Standard bed length options | 6.5 ft / 8.1 ft available | 5.7 ft / 6.4 ft max |
| Standard base engine output | 389 hp / 479 lb-ft (i-FORCE) | 305 hp / 269 lb-ft (Pentastar V6) |
| Available hybrid powertrain | i-FORCE MAX – 437 hp / 583 lb-ft | Not offered |
| Predicted reliability | Strong – Toyota's core brand strength | Recent scores hurt by electrical & recall issues |
| Resale value reputation | Consistently among the best in class | Below segment leaders |
| Starting MSRP | $41,260 | $41,575 |
| Standard safety suite | Toyota Safety Sense standard fleet-wide | Varies more by trim |
Capability: Tundra out-tows the 1500 and offers a longer available bed and a hybrid i-FORCE MAX option the Ram can't match – giving customers more truck for real jobs, not just brochure numbers.
Dependability: Toyota's reliability reputation remains the strongest argument in this segment, especially against Ram's recent electrical and recall troubles – a message that resonates with buyers thinking about total cost of ownership, not just the sticker.
Value: A lower starting price, more standard safety equipment, and stronger resale value mean the Tundra costs less to own over time – even before factoring in fewer trips back to the service department.
| Category | vs. GMC Sierra 1500 |
|---|---|
| Safety |
NHTSA overall: 5-star vs. 4-star
|
| Reliability |
Consumer Reports ranks Toyota 3rd vs. GMC 20th
|
| Comfort & Ride |
Coil springs (vs. Sierra's rear leaf springs)
|
| Resale Value |
$4,607 more retained value
|
| Category | vs. Chevrolet Silverado 1500 |
|---|---|
| Safety |
IIHS front offset: Good vs. Poor
|
| Reliability |
Consumer Reports ranks Toyota 3rd vs. Chevy 16th |
| Comfort & Ride |
Headlights rated Good/Acceptable vs. Poor
|
| Category | vs. Ford F-150 |
|---|---|
| Safety |
NHTSA frontal: 5-star vs. 4-star
|
| Performance |
Stops 31 ft shorter from 70 mph (192 vs. 223 ft)
|
| Resale Value |
$4,598 more retained value
|
Safety: Tundra holds a 5-star NHTSA rating and top IIHS honors that Sierra, Silverado, and F-150 don't all match – with real advantages in frontal, side-impact, and rear-passenger protection scores.
Dependability: Consumer Reports' 3rd-place brand ranking outpaces GMC (20th) and Chevrolet (16th), reinforced by J.D. Power's fewer-problems data – a strong argument for buyers weighing long-term ownership costs.
Value: Where resale data is published, Tundra holds a clear edge – thousands more in retained value than Sierra and F-150 over a typical ownership period.
Browse current Tundra inventory and pricing at Beaver Toyota of Cumming.
Shop Toyota TundraLooking for a pre-owned or certified used truck instead? Browse our full used truck inventory.
Specifications reflect published manufacturer data and are subject to change. Confirm current specs and pricing at time of sale.
Bring us your Chevy, Ford, GMC, Ram, or other qualifying competitor truck and we'll add $2,000 to your trade assistance toward a new Toyota Tacoma or Tundra.
